• Sophie Manning

Help us with our X, Y and Z please

Updated: Jun 17


We’ve been getting some spot-on marketing support from iDeal Directions - Marieanne being a fellow parent and female founder. One of her pieces of homework was to write the perfect elevator pitch for Outspoken Sex Ed in the format “We help X to do Y so they can Z”.

We’ve got as far as:


We help PARENTS to TALK OPENLY WITH THEIR KIDS ABOUT SEX & RELATIONSHIPS, so that...

... so that what? We’re stuck for something snappy but accurate.

Here are the things, in long form, that we see as our Zs:

  • SAFEGUARDING Making sure your child stays safe by promoting critical thinking and good decision-making for children growing up with the internet

  • WELLBEING Helping your child to balance physical changes and emotional issues and to become who they want to be

  • PARENT+CHILD CONNECTION Making sure you have a close connection with your child

We think that providing a meaningful, accurate, holistic sex & relationships education is one of a parent’s most important jobs. We think that of all people, parents have the power in their hands to make the most significant progress towards ending harassment, exploitation and discrimination.


Is there a Z for all that?

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