We’ve been getting some spot-on marketing support from iDeal Directions - Marieanne being a fellow parent and female founder. One of her pieces of homework was to write the perfect elevator pitch for Outspoken Sex Ed in the format “We help X to do Y so they can Z”.
We’ve got as far as:
We help PARENTS to TALK OPENLY WITH THEIR KIDS ABOUT SEX & RELATIONSHIPS, so that...
... so that what? We’re stuck for something snappy but accurate.
Here are the things, in long form, that we see as our Zs:
SAFEGUARDING Making sure your child stays safe by promoting critical thinking and good decision-making for children growing up with the internet
WELLBEING Helping your child to balance physical changes and emotional issues and to become who they want to be
PARENT+CHILD CONNECTION Making sure you have a close connection with your child
We think that providing a meaningful, accurate, holistic sex & relationships education is one of a parent’s most important jobs. We think that of all people, parents have the power in their hands to make the most significant progress towards ending harassment, exploitation and discrimination.
Is there a Z for all that?